If you want to know what Santa Croce sull’Arno is, do not stay here, but tomorrow, go to the Milan Fair in Rho. The exhibitors who will animate Lineapelle, the most important Made in Italy fair, will explain it to you. We are quality, resistance, beauty, art and fashion. For 500 years we have been producing leathers for shoes and leather goods. An ancient work, hard, tiring, dirty, but which gives amazing results. A tradition for leather that is handed down from father to son with pride and dedication. Globalization has faced us with new challenges, new obstacles, but also new incentives, new questions. Santa Croce is famous all over the world for its tanneries and for how it has tried over the years to give its territory the least possible environmental impact. Others tried to match us in form, in colors, but they hardly kept in mind the social impact of work. Our induced produces benefits for everyone because the real progress is not the enrichment of the individual, but to create well-being and quality of life for everyone. This is the strength of Santa Croce: union, friendship, respect. And this is also the teaching that you wish to give to future generations, whatever color they may be.